SEO & Digital Marketing Training

Why digital marketing is in trend?

digital marketing training gurgaon

In the last decade, the world has shown a paradigm shift from analog to digital. So the importance of digital marketing works not only in favor of marketers and businesses, it is beneficial for the consumers as well.

For training related enquiry feel free to call us : +91-8802000175

Training Overview

  • Duration: 4 Months
  • Weekdays & Weekend Classes
  • Address : M-24 Old DLF Colony, Sector 14 Gurgaon
  • Contact : +91-8802000175

The conversion rate is Higher: The corporate using online marketing is able to measure the conversion rate through real-time using a simple method. That is identifying the percentage of viewers who get converted into leads and subscribers. SEO, Social media marketing and Affiliation marketing are methods that have a high conversion rate in the market.

Digital marketing is Cost-Effective A small business needs to save up on its resources before it finally goes into the green zone and starts making profits. Digital marketing gives you the scope to reach out to many customers at the same time and that too within your budget. You can plan your marketing strategy such that you only use modes that lie in your budget. Up to 40% of leads claimed getting considerable savings by using digital marketing methods of promotion for their services.

Course Details

Web Designing

  • HTML
  • CSS
  • Bootstrap Framework – Responsive Websites
  • Photoshop
  • Introduction to SEO
    How Search Engines Work
    Indexing & Crawling Basics
    Optimizing Crawl Budget
    Intro to SEO
    Organic Search vs. Paid Search Results
    What is On-page SEO (Content, Architecture, HTML)
    What is Off-page SEO / Link Building (Social, Content-based, PR)
    Keyword Research
    Local Business SEO
    On-page SEO
    On-page SEO
    Technical SEO
    Mobile SEO
    Off-page SEO
    Link Building
    Social SEO
    Local SEO Backlink
    SEO Audit, Tools, Measurement
    SEO Audits
    Google Search Console
    Algorithm Updates
    SEO Resources, Careers in SEO

In Bound Marketing

  • Attracting your potential customers into
    conversion funnel
  • Converting your prospects into leads
    using emails
  • Landing page
  • Conversion optimization
  • Conversion optimization patterns for Engaging website visitors
  • Life cycle emails

Facebook Marketing

  • Facebook pages and post best practices
  • Facebook ads – campaign objectives
  • Facebook ads – targeting audiences
    Facebook ads – impactful creatives
  • Facebook ads – optimization and reporting
  • Facebook ad policies
  • Building brand awareness
  • Generating leads

Google Analytics

  • Content performance analysis
  •  Visitors analysis
  •  Social media analytics
  •  Actionable insights and the big picture
  •  Social CRM & analysis
  •  Digital analytics
  •  Platform principles
TrueCaller & Whatsapp Marketing

  • Create Campaign for the Truecaller
  • Truecaller Ads Manager
  • How to Create and Manage Truecaller Campaign
  • Designing Content for Whatsapp Ads
  • Creating Catalog for the whatsapp business
  • Campaign bulk sms-whatsapp

Content Marketing

  • Myths about content marketing
  •  Identifying & creating Good content
  •  Framework to begin a content marketing program
  •  Creating a blog post
  •  Difference between blog and website
  •  What is WordPress? How to Install SEO Plugins
  •  Importance of a logo, and profile – design logo
  • About key resources and tools to create and curate content
  • How to design a banner
  • How to create profile, proposal, portfolio and invoices

  • Adobe Photoshop
    Customising Photoshop
    Enhancing images with adjustments
    The power of selection tools
    Creating an brochure for your business
    Advanced layers and masks
    How to design professional logo
    Working with text and shape layers
    How to design banners for the website and
    facebook pages

Search Engine Marketing

  • Introduction to SEM - fundamentals & case studies
  •  Creation of google display network
  •  Shopping campaigns – introduction
  •  YouTube marketing – introduction & Ad formats
  • Google Adword Campaign and Tutorial

Benefits of Digital Marketing PPC Training @ Webs Jyoti

  • 100% Live Project Work For each Trainee.
  • In-house Learning resources and Books.
  • 13+ Years of Experience Trainer.
  • Job Assistance for the Diploma students.
  • Minimum 2 Live Projects Work for each Trainee.
  • Grooming sessions for all PHP Trainee.
  • Training classes are 5 days a week.
  • We will provide you two types of certificates:
    1. Training Certificate
    2. Experience Certificate